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Powerful brand recognition is crucial for attracting new business and maintaining relationships with existing clients. You want to stand out from the crowd, and your marketing materials have a better chance of success if clients can immediately identify your product…

At ISC, our goal is to make life easier for our brokers. We offer great programs and products for specific niches, utilize data and market intelligence for enhanced underwriting, facilitate insurance transactions online, and, of course, provide excellent service. We…

Talent has become even tougher to come by in our industry as more individuals have made career changes post pandemic, coupled with baby boomers’ retiring and exiting the business. Getting the next generation of producers and account managers/customer service reps…

With so many digital platforms emerging in 2023, it can feel overwhelming to keep up with digital marketing. How does an insurance agency prioritize its resources, and which digital marketing efforts are truly worth the investment? Despite the rise of…

An abundance of apps exists to help streamline workflow and productivity. Everything from Asana to Slack, Hive, Basecamp, Evernote, Trello, Todolist, Google Workspace, Expensify, Evernote, and many other apps is available for your staff. If your team, however, ends up…

If you haven’t established a road map for agency growth for 2023, it’s time to put pen to paper and make a plan. There are the usual things to consider, along with some additional items that will play a role…

The construction sector is dynamic, and its success largely depends on what is happening on the economic front and consumer confidence. Let’s take a look ahead at the construction market in 2023. On the Residential Front High interest rates and…

Artificial intelligence (AI) and machine learning are transformative tools for the insurance industry, allowing carriers and MGAs that use them to differentiate themselves. According to an Accenture report, those utilizing AI and machine learning to their full potential are leveraging…

When working in a field that relies on networking, such as insurance, it’s incredibly important to share your contact information efficiently. Now that we’ve entered the modern age of business, many insurance agents have turned to digital business cards to…

There are several factors influencing why the insurance industry is in a hard market. Insurance companies are facing the fallout from increasingly severe and frequent catastrophic weather events, with Hurricane Ian being the most recent devastating multibillion-dollar event to hit…

Digital marketing in today’s age consists of seemingly endless acronyms, from PPC to SEO to SEM. It can be hard to track which strategies are most beneficial for your small business, especially for insurance agents looking to maintain their network…